The fly ash from Jixi power plant was treated with various surface modifiers. The surface properties of the modified fly ash, including active index wetting angle, were measured in this paper. The modified fly ash was filled into rubber to improve the rubber properties. The results of rubber tests indicate that the type of the surface modifiers has a great influence on the rubber reinforcing properties. The fly ash modified by titanate coupling agents exhibits the best performance in respect to rubber reinforcing properties. The test results show that the fly ash can take place of some decomposition material so that the dosage of decomposition in rubber can be reduced, resulting in the low producing cost of rubber and the low pollution of fly ash.